THE POTRAYAL OF BEAUTY MYTH IN UGLIES MOVIE (2024)

Abstract

Abstract

Cultural constructions of beauty often serve as tools of social control to oppress women in ways that seem natural and unquestioned. Beauty myths encourage women to adhere to certain beauty standards to be accepted in society. This standard is created and maintained through hegemony, where the dominant ideology forms the perception that beauty is women's main identity so that they unconsciously accept and adapt to this standard. This research aims to analyze the beauty myths experienced by female characters in various aspects as well as the beauty myths that are used as a hegemonic tool to control individuals in the Uglies movie (2024). The research method used is a descriptive qualitative method to analyze the data. This research uses The Beauty Myth theory by Naomi Wolf which divides beauty myths into six main aspects. In addition, Antonio Gramsci's theory of hegemony is used to examine how beauty standards are applied in this movie. This research produced 13 data, consisting of consent: work 1, culture 3, religion 1, and sex 1, while coercion: culture 3, hungry 1 and violence 3. The research results show that the dominant aspect of the beauty myth felt by the female characters in the Uglies movie (2024) is the cultural aspect followed by other forms of oppression. Meanwhile, this research also found that the hegemony that appears in this movie is carried out more through mechanisms of coercion than consent.

Keywords: Beauty Myth, Feminism, Gender, Hegemony

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