A MULTIMODAL ANALYSIS OF ENGLISH COURSES BROCHURES IN PANGKALPINANG
DOI:
https://doi.org/10.33019/z8p2f825Keywords:
Multimodal, Brochure, verbal components, visual components, English CourseAbstract
This study aims to analyze the multimodal elements contained in English course brochures in Pangkalpinang and to represent the verbal and visual elements in the brochures. This study uses a qualitative descriptive method. A total of eight brochures from four English course institutions in Pangkalpinang were selected as data sources, each consisting of two brochures for the 2022 and 2023 periods. This study found that all brochures utilize various semiotic resources such as text, color, images, layout, and logos to convey messages. Verbal elements include main and supporting announcements, enhancer, tags, and contact and address information. Meanwhile, visual elements consist of leads, displays, and emblems. This study concludes that brochures with clear verbal information and attractive visuals are more effective in conveying promotional messages, and verbal and visual representation can be done in three ways: representational, interactive, and compositional.
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Copyright (c) 2025 Trisna Anggraini, Diana Anggraeni, Bob Morison Sigalingging
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
