A MULTIMODAL ANALYSIS OF ENGLISH COURSES BROCHURES IN PANGKALPINANG
DOI:
https://doi.org/10.33019/z8p2f825Kata Kunci:
Multimodal, Brochure, verbal components, visual components, English CourseAbstrak
This study aims to analyze the multimodal elements contained in English course brochures in Pangkalpinang and to represent the verbal and visual elements in the brochures. This study uses a qualitative descriptive method. A total of eight brochures from four English course institutions in Pangkalpinang were selected as data sources, each consisting of two brochures for the 2022 and 2023 periods. This study found that all brochures utilize various semiotic resources such as text, color, images, layout, and logos to convey messages. Verbal elements include main and supporting announcements, enhancer, tags, and contact and address information. Meanwhile, visual elements consist of leads, displays, and emblems. This study concludes that brochures with clear verbal information and attractive visuals are more effective in conveying promotional messages, and verbal and visual representation can be done in three ways: representational, interactive, and compositional.
Unduhan
Referensi
Arens, W. F., Schaefer, D. H., & Weigold, M. F. (2011). Contemporary advertising and integrated marketing communications (13th ed., p. 540). McGraw-Hill Education.
Cheong, Y. Y. (2004). The construal of ideational meaning in print advertisement. In K.L
Cook, Guy. The Discourse of Advertising. 2nd ed., Routledge, 2001.
Creswell, John W., and Creswell, J. David. (2014). Research Design: Quantitative, Qualitative and Mixed Method. London: SAGE Publication.
Fromkin, V., Rodman, R., & Hyams, N. (2014). An Introduction to Language (10th ed., p. 3). Cengage Learning.
Hermawan, B. (2013). Menafsir Verbal, Membaca Gambar, dan Memahami Teks. Bahasa & Sastra. Jurnal Kajian Bahasa, dan Sastra, dan Pembelajarannya, 13(1), 19-28.
Jewitt, C. (Ed). (2009). The Routledge Handbook of Multimodal Analysis. Routledge.
Kress, G. &Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge.
Kress, G.&Leeuwen, T. (2001). Multimodal Discourse The Modes and Media of Contemporary Communication. Great Britain: Arnold.
Kress, G. (2010). Multimodality: A social semiotic approach to contemporary communication (p. 14). Routledge.
O’Halloran (Ed.), Multimodal Discourse Analysis (pp.163-195). London: Continuum.
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2025 Trisna Anggraini, Diana Anggraeni, Bob Morison Sigalingging
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
