AN ANALYSIS OF SLANG WORD USED BY “FUNNYMEMES” ACCOUNT ON INSTAGRAM

Abstract

This study examines the use of slang in digital communication through analysis of the Instagram account "funnymemes" using a sociolinguistic approach. The research focus is to identify and analyze the functions of slang based on the theory of euphemism and dysphemism by Allan and Burridge (2006). This study is relevant because the phenomenon of slang in social media not only has linguistic dimensions but also reflects social dynamics and group identity in digital spaces. Using a qualitative descriptive method, the researcher analyzed 23 captions from the account's posts. The research results show an interesting distribution: 17 slang terms function as euphemisms to soften meanings, create a casual atmosphere, and disguise potentially offensive expressions. Meanwhile, 7 slang terms function as dysphemisms to express criticism, anger, sarcasm, or emotional responses more sharply. A unique finding is the existence of one slang term "f" that has a dual function, capable of serving as either euphemism or dysphemism depending on the context of its use. From a sociolinguistic perspective, the use of slang demonstrates communication strategies that reflect group identity, social solidarity, and distinctive language styles of digital communities. Slang functions not only as informal expression but also as a tool for building social connections among users who share the same popular cultural references. This research confirms the complexity of slang in social media as a linguistic phenomenon that plays an important role in regulating social relationships and enriching interaction patterns in the digital era.