AN ANALYSIS OF CONNOTATIVE MEANING MANIFESTED IN FOLKLORE ALBUM BY TAYLOR SWIFT

Abstract

The research specifically elucidates the actual meaning of connotative significance and categorizes the various forms of connotative meanings expressed in each lyrical composition from Taylor Swift's 2020 album Folklore. This study employed a descriptive qualitative methodology paired with an identification technique. The theoretical framework utilized included Frank Robert Palmer to reveal the actual meaning of connotative meaning and John Lyons to classify the types of connotative meanings. The findings encompassed a total of 236 data analyzed, demonstrating that 69 data represent positive connotation, 126 data signify negative connotation, and 41 data embody neutral connotation. This study concludes that there exist five cultural associations within this album, namely Universal, Western Culture and Society, Pop Culture, American Culture, and French Culture, which have been divided into 152 data as Universal, 35 data as Western Culture, 37 data as Pop or Popular Culture, 11 data as American Culture, and 1 data as French Culture. Overall, the data indicates that the majority of the lyrics within this album are categorized under negative connotation, primarily reflecting themes of emotional turmoil.